Creating a New TAM
Elise de Reus · Co founder, Cradle · Pieter Kemps · Ex Partner, Sequoia
When you are building for a market that does not exist yet, you are not just shipping, you are making adoption real.
We will discuss how to sell something no one understands, how to navigate without a playbook, and how to shape the narrative around a new category.
Elise de Reus is co-founder of Cradle. Pieter Kemps is a former partner at Sequoia Capital.
