Creating a New TAM
Elise de Reus · Co-founder, Cradle · Pieter Kemps · Ex Partner, Sequoia
Cradle is transforming the way biology and AI interact. In hindsight, this all makes sense. But where do you start?
In front of 60+ operators & founders, Alise De Reus (Co-founder, Cradle) and Pieter Kemps (Ex Partner, Sequoia) discussed what it takes to sell your vision in the early days, how to go from zero to 1, and the biggest lessons learned along the way.
Most important takeaways:
- While most people would expect a technical answer, Elise De Reus explained the importance of a good narrative; at the start, you’re selling your vision and new way of working more than anything else.
- Make your buyer the champion: Pieter emphasized that not you, but your buyer is the champion of the story: does your product substitute or empower your internal buyer?
- Decide on succes metrics before —> While you disrupt the normal way of working, it’s crucial to ensure it’s clear where you’ll be judged on.
Elise de Reus is Co-founder of Cradle. Pieter Kemps is a former partner at Sequoia Capital.
